With the internet becoming the preferred choice for many shoppers, it may seem like window shopping is a thing of the past. However, many retail stores still use displays in windows to entice buyers, and for good reason.
While online shopping may be more convenient, some items need to be held, tried on and seen in person. Many shoppers still prefer heading to a store to buy their items, which means, they will likely window shop before making a purchase.
Often, shoppers will check prices and reviews online before heading to the store. However, they may also do this at the store and many will still head to the store to make their purchase.
The Disconnect of Online Shopping
Both online and in-store shopping blend for consumers and about 60% still prefer to shop in a store. Many consumers want to know what they are purchasing and they want the ability to build a relationship with the store. It can also be helpful to see and feel the item.
Impulse buys are still a huge part of shopping, as well. In-store impulse buys can be driven by window shopping first. When a consumer sees an attractive item in the window, they are likely to come into the store and make an impulse buy.
Dirty Windows Cost Money
Whether your retail shop is in a mall or found near a sidewalk, you need clean windows for your displays. Window shoppers won’t see your display the same way through a dirty window. Clean, clear windows will help to show off your products and drive customers into your store.
The cost of a professional window cleaner could be the difference between high foot traffic and occasional foot traffic from window shoppers. Even worse, maybe an online shopper compares you to your competition, prefers your price and products, shows up, sees the dirty windows and leaves without entering your store.
It’s expensive to get people into your store. Don’t make it harder with dirty windows. Instead, hire a professional window cleaner to ensure your windows sparkle.